Digital Landscape

The third week has been great so far with the class of digital landscape, it has been intense since in the beginning of class, with the new concepts like crowdsourcing it was a concept that I never had listen, is the process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers. The knowledge I am getting after 3 days has been great, a lot of tools that are easy to use, also I makes your work look much better.

Last day of Class

Liz was a great teacher, had a lot of experience on digital marketing, the know-how she has is amazing such a wonderful person to talk and learn about this topic. The google apps like google drive, that I know how to use it, but a learned new tricks. Using the blog, like using embedded code, I thought it was difficult, but after I did a couple of exercises it was real happy with the results. Also the apps for the mobile phones that Liz shared with us, were great.

Working with emaze

On Wednesday we had a talk with Sebastien the co-founder of the influencer marketing. It was a great experience to know how the business works. The hotels pay a fixed fee every moment for being in the site. The content is very important also the concept, of the marketplace to attract customers. It helps hotels connect with social media influencers and citizen journalists to develop their brand visibility. We also help influencers to live unique experiences which generates unique content for their audiences, and that fortify a new marketing conversion ecosystem.

The Tool Issuu

Thursday I work with emaze the templates have a great design, in the presentation I talk about how to promote a small business in a local area, talking to Liz the first thing look for influencer in the web, I found this tool called topsy.com that you can search all the influencer on twitter in any subject. After that I went into twitter to look for persons that are not celebrities to follow them so I can get a better feedback and position, the key is to find the right people who influence the web in your area. The blog has been a great tool to learn how to use it, the concept of organical search is much clear now.

This week has been a great experience.