Thank You IEMI Summer 2014

Thank you to the IEMI team for great experience this summer 2014.

Veronique, Omayra, Steve, Jean Louis, Liz, Maddam, Memo, and to the staff.

Third Week Cultural

This week has been very interesting because on Monday it was the 14th of July here in France, they had a big parade in Champs Elisses with all army, navy and armed forces from the country. While I was waiting for the parade to star, there was an air show with some airplane from the air force that were flying over in Champs Elisses also helicopters, it lasted for one hour. I was talking to some friends that lives here, they told me that the parade you can watched on national television, many of the people who were on the parade were a lot of tourists, it is similar in my country in Mexico, I don’t go to see the parade sometimes I watched on TV. 

Army officer before the big Parade

At the Parade

Great View

They had so much security everywhere, police and military were checking, also the local police, many people took pictures with the soldiers, just like home too many streets were closed after the parade it was chaos trying to get from some place to another, we had to walk some time so we could get to the subway and to our house.

At night there was a concert of classical music near the Eiffel Tower, we got there early there were so much people, we waited for more than 5 hours it was worth it, I don’t like classical music, but they played a theme song for star wars my favorite saga of movies. Once again some French people are no nice, polite, we have been saving our spot for long time, they don’t ask if they can seat they take just seat like you weren’t there, I was getting mad because their attitude. Also they were two Asians girls they did the same thing, later that night I was recording the show it was beautiful, I got into an argument with these French lady to told no to stand up. I really got mad, we have a few words, and the same lady did the same with other two people.

The show with the fireworks in the tower was one of the most amazing things I have seen on my whole life, it was worth the wait. Later that night all the French people were yelling Paris or something like, when they started playing the song wow everyone got up, singing it was awesome to hear the song and the people.  The show for the fireworks lasted for more than hour, also the tower in the background was beautiful, and the illumination was something else. Here in Paris, I see that they very proud people from their country, as I am from mine, there more thousands of people around the park yesterday, after all was over some subway stations were close and we walked for long a period of time, we got home close to 2 a.m. It was worth it every moment, also we meet this guy from Mexico who has been here for the last 7 years, he was great so nice thanks for all the help, he is a friend from Omayra who has been awesome to us.

I am learning many things from this trip, one the things that caught my attention all the Muslims that are in France, in Mexico is not that common to see them on the streets. After time goes by I starting to understand better French, I feel the same feeling like I was in the US, the language can be a barrier, you can choose two paths have a narrow mind or adjust to the place where you live. But it is difficult to learn a new language but I guess if you put the time you can accomplish anything. After all I am having a blast here in Paris.       

  

Digital Landscape

The third week has been great so far with the class of digital landscape, it has been intense since in the beginning of class, with the new concepts like crowdsourcing it was a concept that I never had listen, is the process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers. The knowledge I am getting after 3 days has been great, a lot of tools that are easy to use, also I makes your work look much better.

Last day of Class

Liz was a great teacher, had a lot of experience on digital marketing, the know-how she has is amazing such a wonderful person to talk and learn about this topic. The google apps like google drive, that I know how to use it, but a learned new tricks. Using the blog, like using embedded code, I thought it was difficult, but after I did a couple of exercises it was real happy with the results. Also the apps for the mobile phones that Liz shared with us, were great.

Working with emaze

On Wednesday we had a talk with Sebastien the co-founder of the influencer marketing. It was a great experience to know how the business works. The hotels pay a fixed fee every moment for being in the site. The content is very important also the concept, of the marketplace to attract customers. It helps hotels connect with social media influencers and citizen journalists to develop their brand visibility. We also help influencers to live unique experiences which generates unique content for their audiences, and that fortify a new marketing conversion ecosystem.

The Tool Issuu

Thursday I work with emaze the templates have a great design, in the presentation I talk about how to promote a small business in a local area, talking to Liz the first thing look for influencer in the web, I found this tool called topsy.com that you can search all the influencer on twitter in any subject. After that I went into twitter to look for persons that are not celebrities to follow them so I can get a better feedback and position, the key is to find the right people who influence the web in your area. The blog has been a great tool to learn how to use it, the concept of organical search is much clear now.

This week has been a great experience.

Digital Marketing Class Exercise 3

Today in class I learned to work wth a new tool called emaze, it is esay to use. Also the concept of organical searching it has been a great class thanks for sharing your knowledge Liz.

Social Media Optimization

Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance. Good SMO will drive traffic from both direct social site referrals and from search engines.

Joshua Berg is one of the leading advocates of SMO. He has promoted a seven step model REALSMO, which is:

• Reputation - build your reputation as a reliable qualified source
• Engagement - encourage more engagement, sharing & reciprocate
• Authority - become a notable authority in your field of expertise
• Leadership - harness originality & creativity, be a Thought Leader
• Social - be social, find and engage sociable experts in your field
• Media - know your social media platforms to maximize influence
• Optimization - improve technical aspects to increase optimization

Influence Marketing

Today we had an interesting interview with Sebastien Felix the co-founder of the influencer marketing.

It was a great experience to know how the business works.

Influence 

Links to the Pages

SMO 

Influence Marketing

Generation C

Geneve, Mont Blanc, New experiencies

The people in France loose their cool too fast, a couple of experiences that i have noticed like when i took a trip to Geneve the lady that was in charge was rude to us, we tried to explained to her in English or Spanish she never took the time to helps us. Also the driver it yells to us because the luggage in my country we are completely different, we are more polite and we try to understand even if we don´t speak your language. In the other hand the percentage of great experiences and meeting people is greater, like when I go to eat near school my French is bad, but the persons that take the orders take their time or speak English and Spanish.   

Yesterday I was walking in Champs Elisses, I walked into a Mercedes Benz showroom what a great experience it was, I have not been in a store that sold clothes and many other things from the Mercedes brand. You find many different people from around the world it is awesome to see the streets crowed, you can listen to French, English, Spanish, Japanese, also to the Muslims are pretty good people, I talked to one of them yesterday it was a experience that taught a lot. 

Mont Blanc

Because in the news they showed to be so radical, and sometimes you can think about them as bad people, but every person is different. He told he had a different idea of Mexicans as lazy, drugs cartels, guns, this trip is helping me to learn more from another cultures. In the hostal that I live many jews come to the restaurants, in Puebla where I am from you hardly see or talk to jews. It is a cultural experience that I am learning every day.

Going to Geneva last weekend was pretty cool, a city that has more 150 banks that are private, going around the lake, also visiting old town, with my classmates, I remember my sister telling that they sold the ketchup packages, when I went to buy my food in McDonalds I ask for a couple of packages they were 20 cents of euro I got mad, how this could be possible, also it is more expensive than in France. After all I bought my mom her cow she asked for since she knew I was going to the trip, also I visited Mont Blanc it is a town for hicking in the mountain. It was ok for a few hours, but a would spent more time in Geneva.

Postal Office

Lake in Geneve

Another View from Geneva

Second Week at School

The second week of classes it has been about how France´s law is for the employee security, the process that a company needs to do if they want to fire an employee.  All the legal process that has to be followed so an employee can get fire, how expensive it is, also it caught my attention de cooling periods for both parties.

How many hours they work a week 35, all the holidays they have 11, also all the benefits they can get if they get fire two years of their salary, if you run a small, medium or large company the process of selection for a position it is very important, because it may cost a lot of money if you don’t make the correct selection of the personal.

The disciplinary are divided on 4 degrees:

o   Unjustified absences, refusal to follow order,

o   Repetition of above

o   Theft, revealing trade secrets, violation of internal policy

o   Damage to property, downloading viruses, theft of intellectual property

Steve is a great teacher he is an American citizen that has live in France for the last twelve years, the class is very simple for his experience in the field of the Human Resources, always asking what other themes we might want to explorer. In France the Unions have great power and influence for the companies, that the companies don’t touch the employees that are representatives of the union, also a few weeks ago the train union went on a strike because the government wanted to change the laws for their contract agreement. They have many benefits also they can retire at age 55 because the labor they do, the new retirement age for France is 62. Steve shows us a graphic that fewer employees are in an Union, it has been going down since the WWII.

Also the structure in France for HR is very important for the company, I didn’t have an idea how the structure and all the positions for the big companies, it is cheaper for small companies to hire outsourcing to do all that job.

HR Structure in France

·         Strategic

·         Organization and Administration

·         Development

·         HR Consulting

Also I am impress by law every company no matter the size has to invest on training:

·         Companies legally required to spend money on training

·         Companies are legally to produce a training plan

·         In some cases, companies are legally requires to allow time off for employees´ professional development

But it is good in paper, but when you have so much money an agency decides what programs are needed, this could be miss handle because they might have favorites companies to do the training. After all, the laws are for the protection of the employee, but what about the companies, persons that decide to invest their money, some changes are needed to be made in the French law.

HR Class with Steve

In Geneve

Today it was the last day of the class, the case of reading anonymous cv´s was great, I never guessed that they were girls. Also the information how a person even if it is fired can fired back, it went to last instance and got 115k even if they had proof of the bad job she did.

EIMI Paris Summer 2014

It is has been a great experience so far having classes al the EIMI, i felt like home they had a welcome party on Monday, they gave us the weekly programm, also Veronique has been extremely good to us. 

The programm  of European Law by Dr. Jean-Louis Burban has been great i have learn a lot from the EU, its political structure, history, how a country has to apply and have certain rules to be considered.

Dr. Burban is a french native that was in the European Parlamient, listenig to him all the experiencies he went through is is something special. He has welcome us in a friendly manner, always let  us to participate.

First Week at EIMI Paris

I arrived at Paris almost a week ago, i got to watch the soccer game Mexico vs Holland in a place with a lot of mexican i felt like home.

The culture is great in Paris, I have a visited the eiffel tower, the Senna River, Notre Dame, Arc of triumph is a experience that i will never forget. So much history on those monuments, people around the world come everyday.

When you come to the eiffel tower the variety of cultures, the africans that sells many things is like when your are in the subway in mexico city. 

The food is great from the variety of wines, cousines, pasta, pizza, home madre bread, it is awesome if you like to eat well.