Summer2014
miércoles, 23 de julio de 2014
Thank You IEMI Summer 2014
Thank you to the IEMI team for great experience this summer 2014.
Veronique, Omayra, Steve, Jean Louis, Liz, Maddam, Memo, and to the staff.
jueves, 17 de julio de 2014
Third Week Cultural
This week has been very interesting because on Monday
it was the 14th of July here in France, they had a big parade in Champs Elisses
with all army, navy and armed forces from the country. While I was waiting for
the parade to star, there was an air show with some airplane from the air force
that were flying over in Champs Elisses also helicopters, it lasted for one
hour. I was talking to some friends that lives here, they told me that the
parade you can watched on national television, many of the people who were on
the parade were a lot of tourists, it is similar in my country in Mexico, I
don’t go to see the parade sometimes I watched on TV.
Army officer before the big Parade
At the Parade
Great View
They had so much security
everywhere, police and military were checking, also the local police, many
people took pictures with the soldiers, just like home too many streets were
closed after the parade it was chaos trying to get from some place to another, we had to walk
some time so we could get to the subway and to our house.
At night there was a concert of classical music near
the Eiffel Tower, we got there early there were so much people, we waited for
more than 5 hours it was worth it, I don’t like classical music, but they
played a theme song for star wars my favorite saga of movies. Once again some
French people are no nice, polite, we have been saving our spot for long time,
they don’t ask if they can seat they take just seat like you weren’t there, I
was getting mad because their attitude. Also they were two Asians girls they
did the same thing, later that night I was recording the show it was beautiful,
I got into an argument with these French lady to told no to stand up. I really
got mad, we have a few words, and the same lady did the same with other two
people.
The show with the fireworks in the tower was one of
the most amazing things I have seen on my whole life, it was worth the wait.
Later that night all the French people were yelling Paris or something like,
when they started playing the song wow everyone got up, singing it was awesome
to hear the song and the people. The
show for the fireworks lasted for more than hour, also the tower in the background
was beautiful, and the illumination was something else. Here in Paris, I see
that they very proud people from their country, as I am from mine, there more
thousands of people around the park yesterday, after all was over some subway
stations were close and we walked for long a period of time, we got home close
to 2 a.m. It was worth it every moment, also we meet this guy from Mexico who
has been here for the last 7 years, he was great so nice thanks for all the
help, he is a friend from Omayra who has been awesome to us.
I am learning many things from this trip, one the
things that caught my attention all the Muslims that are in France, in Mexico
is not that common to see them on the streets. After time goes by I starting to
understand better French, I feel the same feeling like I was in the US, the
language can be a barrier, you can choose two paths have a narrow mind or
adjust to the place where you live. But it is difficult to learn a new language
but I guess if you put the time you can accomplish anything. After all I am
having a blast here in Paris.
Digital Landscape
The third week has been great so far with the class of
digital landscape, it has been intense since in the beginning of class, with
the new concepts like crowdsourcing it was a concept that I never had listen,
is the process of obtaining needed services, ideas, or content by soliciting
contributions from a large group of people, and especially from an online
community, rather than from traditional employees or suppliers. The knowledge I
am getting after 3 days has been great, a lot of tools that are easy to use,
also I makes your work look much better.
Last day of Class
Liz was a great teacher, had a lot of experience on
digital marketing, the know-how she has is amazing such a wonderful person to
talk and learn about this topic. The google apps like google drive, that I know
how to use it, but a learned new tricks. Using the blog, like using embedded code,
I thought it was difficult, but after I did a couple of exercises it was real
happy with the results. Also the apps for the mobile phones that Liz shared
with us, were great.
Working with emaze
On Wednesday we had a talk with Sebastien the
co-founder of the influencer marketing. It was a great experience to know how
the business works. The hotels pay a fixed fee every moment for being in
the site. The content is very important also the concept, of the marketplace to
attract customers. It helps hotels connect with social media influencers and
citizen journalists to develop their brand visibility. We also help influencers
to live unique experiences which generates unique content for their audiences,
and that fortify a new marketing conversion ecosystem.
The Tool Issuu
Thursday I work with emaze the templates have a great
design, in the presentation I talk about how to promote a small business in a
local area, talking to Liz the first thing look for influencer in the web, I found
this tool called topsy.com that you can search all the influencer on twitter in
any subject. After that I went into twitter to look for persons that are not
celebrities to follow them so I can get a better feedback and position, the key
is to find the right people who influence the web in your area. The blog has
been a great tool to learn how to use it, the concept of organical search is
much clear now.
This week has been a great experience.
Digital Marketing Class Exercise 3
Social Media Optimization
Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance. Good SMO will drive traffic from both direct social site referrals and from search engines.
Joshua Berg is one of the leading advocates of SMO. He has promoted a seven step model REALSMO, which is:
- Reputation - build your reputation as a reliable qualified source
- Engagement - encourage more engagement, sharing & reciprocate
- Authority - become a notable authority in your field of expertise
- Leadership - harness originality & creativity, be a Thought Leader
- Social - be social, find and engage sociable experts in your field
- Media - know your social media platforms to maximize influence
- Optimization - improve technical aspects to increase optimization
miércoles, 16 de julio de 2014
Influence Marketing
Today we had an interesting interview with Sebastien Felix the co-founder of the influencer marketing.
It was a great experience to know how the business works.
Influence
It was a great experience to know how the business works.
Influence
martes, 15 de julio de 2014
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